Posted by: travisodee | November 14, 2012

Annoying Facebook News Feed Filter

Several months ago a noticeable filter of posts on the Facebook news feed caught my attention.  It’s not just our imagination.  When you begin missing that friend of yours who posts 10+ times a day on how bad her life is, how great his life is, what they’re drinking, or what the traffic is like, you know something is up w/ those pesky Facebookers.  The article below by Josh Constine on TechCrunch explains the reason why.


Many may be pleased…but if you’re like me, it can stiff arm your business reach.  We all know how to hide those who do not provide postings worth our time.  For Facebook to limit the feed without the user’s approval, strongly affects business pages.  Take The Odee Company for instance.  Out of her 1020 Facebook Fans, only 102 will be reached/ influenced by a post sadly.  This post could be awarding a trip to the first 200 “likes” to Barton Creek Resort and Spa.  Or to the 1st 500 “likes”, free tickets to the 2013 Super Bowl in New Orleans.

Odee's Fanpage

Look at it this way….Back in the day, before Facebook’s big brothering, The Odee Company posted free SmartShield Sunscreen Towelettes to the 1st 500 “likes”.  500 people received free towelettes and saved their skin from UV damage.  Today, Facebook would only allow 102 people to save their skin.  Thanks a lot Facebook.

Travis Stein
Principal Partner
The Odee Company; est. 1923


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