Posted by: travisodee | April 28, 2009

The many variables of Paper

“You pick the paper.”
“I want the cheap stuff.”
“Run the most popular sheet.”

drowning_in_paper

I hear all of these daily and it just extends the conversation an extra 5 minutes. Recently we were told to run the cheapest of 3 stocks on 100# Gloss. 1st question should be is this Gloss Text/ Book or Gloss Cover? Camelot Gloss beat out Flo Gloss and Galerie Art Gloss. Flo Gloss and Galerie Art Gloss are both FSC sheets and is what we would prefer to run but the client decided to stick w/ tradition since her previous brochures were all Camelot Gloss. She said she will change to Galerie Art Silk when they get around to the Corporate redesign.

Always specify your weight and coat.

Different terms clients use for what The Odee Company considers to be “Cover”:
-Card stock
-Business Card stock
-Thick Paper
-Heavy

Different terms clients use for what The Odee Company considers to be “Text”:
-Book
-Bond
-Slick
-Thin

Some will say Gloss Paper is Shiny Paper or Coated. Some will say Dull Paper is Matte or Silk or Satin stock. Some will say Uncoated is Matte (which is incorrect) or non Gloss.

We are used to hearing these terms from some and know what they are trying to describe, but it is a must to nail the client down on what they want.

All sheets, Gloss/ Satin/ Dull/ SIlk/ Uncoated/ Matte can be run FSC through The Odee Company.

The Hulk informs me to print green, but not money. He’ll spend 20 in the pen for that.

Travis Stein
SVP of Sales
The Odee Company (Green Printer Dallas, TX)
travis@odeecompany.com

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